Pillar 03 / The product you ship
Software with the AI built in
AI-native web & app development
A website or product where the intelligence is part of the architecture, not a chatbot in the corner. Search that reads intent instead of matching keywords. Support that answers from your own docs. The model is in the build from the first commit, not patched in later.
This is the product your customers use. To fix what your team does internally, see AI agents.
The problem
Most AI features are a chat box glued onto software that was never designed for it. It sits in the corner, it does not know your data, and it stalls the moment someone asks a real question.
Building the intelligence in is a different job. The search, the content and the workflows get shaped around what the model can do, so it still works when the questions get hard.
What we'd build
A site or product where the AI is part of how it works, on plumbing that is ordinary and solid underneath: Next.js, TypeScript, Supabase, a clean deploy. This site is one example. We built it, and the system behind it, in-house.
- Search that reads intent and returns the right thing, not a keyword match.
- A support layer that answers from your documents and hands off when it should.
- Content and replies that draft themselves for a person to approve.
- Next.js
- TypeScript
- Supabase
- Vercel AI SDK
- LLM search
- i18n
- SEO systems
How it works
We design the data and the model together, scope it to ship in weeks rather than quarters, and deploy into a stack you own. No black box: you get the code and the keys.
The data and the model, shaped together.
Type-safe throughout. You see it as it comes together.
Into your stack. You hold the keys.
On real usage, once people are in it.
What we won't promise
What we will not promise is that AI belongs in every feature. A model in the wrong place is slower and less reliable than plain code, and it costs more to run. We use it where it earns its place and write ordinary software everywhere else. You own all of it, so you are never locked to us to keep it running.
Two ways in. WhatsApp for a quick question, the form for the full brief. Both reach me, not an account chain.
The other pillars